Content Operations System
Scaling content production for a digital media brand from 5 to 15 articles per week with a Kanban-based workflow.
The Challenge
Writers were submitting drafts via Google Docs, Editors were giving feedback in Slack, and the Social Media team never knew when an article was actually live. Assets were getting lost, and deadlines were consistently missed.
- Communication scattered across 3+ platforms.
- Manual posting to WordPress took 20% of the editor's time.
- No content calendar visibility for the marketing team.
The Solution
We built a "Mission Control" in Airtable. Writers submit drafts via a form, which creates a card on the Kanban board. As the card moves effectively through "Edit", "Review", and "Ready", automated Slack notifications keep the right people informed.
Kanban Workflow
Visualizing the status of every piece of content instantly.
Auto-Publishing
Zapier pushes approved content directly to WordPress.
Key Results
Content Output
Lost Drafts
Automated Posting
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